From multi-channel marketing campaigns and strategy guides to SEO articles, landing pages, and video scripts, I’ve worked across a wide range of formats and audiences. Each project brings a different challenge, but my approach always starts with understanding the audience and finding the right way to communicate a message.
Here’s a selection of my published work across content strategy, marketing, and creative development.
Featured Projects
Cars.com · Marketing Campaign
Digital Merchandising for Maximum Engagement
Landing Page · eBook · Expert Article
Wrote content across a digital merchandising campaign, including a landing page, comprehensive ebook, and supporting expert article. Together, these pieces explore how dealerships can improve vehicle listings, build shopper confidence, and turn online engagement into meaningful opportunities.
Cars.com · Strategy Guide
2026 Full-Funnel Marketing Playbook
Content Marketing · Three-Part Playbook
Wrote a three-part guide exploring the role of awareness, consideration, and conversion throughout the car-buying journey. Each chapter offers practical insights into reaching shoppers at different stages and building more connected, effective marketing strategies.
Cars.com · Landing Page
Cars.com vs. CarGurus vs. Autotrader
Competitive Comparison · Landing Page Copywriting
Developed comparison-focused landing page copy highlighting key differences between major automotive marketplaces. Through audience insights, product features, and competitive positioning, the content helps dealerships evaluate their options and better understand Cars.com’s value.
Cars.com · AI Search & SEO
AI Search & the Changing Car-Shopping Journey
GEO/AEO · Resource Hub · Expert Articles
Wrote educational content exploring how AI is reshaping online search and the car-shopping experience. From Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to evolving shopping behaviors, these pieces break down emerging trends into practical, accessible insights for dealerships.
Cars.com · Web & Video
Website Speed & Performance
Landing Page Copywriting · Video Scriptwriting
Wrote landing page copy and an accompanying video script highlighting improvements to Dealer Inspire’s website platform. Both pieces translate technical updates into clear, engaging messaging that connects faster website performance with a better online shopping experience.
Additional Work
Cars.com · Research & Insights
Advertiser Intelligence Report
Research-Based Content · White Paper
Wrote content for a research-based report exploring how advertising influences car buyers throughout their shopping journey. Drawing on shopper data and industry research, the report examines audience quality, media effectiveness, and opportunities to strengthen marketing performance.
Cars.com · Product Marketing
Carson AI Open-Text Search
Product Messaging · AI-Powered Search
Created content introducing Cars.com’s AI-powered search experience, translating new technology and product capabilities into approachable messaging that shows how conversational search helps shoppers discover relevant vehicles.
Siege Media · SEO & Content Marketing
Content Strategy & Marketing
Strategy Articles · SEO · Editorial Writing
A selection of published articles exploring effective content strategies, organic search, and scalable marketing programs. These pieces reflect my experience making complex marketing concepts approachable and useful for different audiences.
Instacart · Siege Media Client
Interactive & Creative Content
Consumer Writing · SEO · Editorial Content
Through my work with Instacart at Siege Media, I created content ranging from research-driven articles and interactive resources to practical how-to guides and lifestyle pieces. These examples highlight my ability to adapt my writing style and approach to different audiences, formats, and search needs.
55+ Cooking Statistics for the Foodie + Home Chef
43 Friend Date Ideas That Will Actually Leave the Group Chat
